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“2013 Health Care Advertising: Looking for Answers”
Here is a preview of my featured article,”2013 Health Care Advertising: Looking for Answers,“ seen in the February issue of The Review. To read the entire article, click here. With the future of health...
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More than Social Media: Marketing to Millennials
While attending an emergency preparedness workshop last week, there was a robust discussion regarding the role of social media in an emergency. There were two groups of people that discounted social...
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Top 10 Things We Learned at the IFA Conference (Part 2)
In Part 1 of our Top 10 list, we shared franchise industry insights Tracy and I learned at the International Franchise Association (IFA) 2013 conference in Las Vegas. Today, we are rounding out our...
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Vine’s six-second video new to social, provides marketing opportunity
Twitter, which currently claims around 500 million total users, recently launched the new video platform called Vine. This platform allows users to share videos. In social media terms, think of Vine...
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Public Relations Working Well: Evolving The Press Release Into The...
Discussions continue regarding validity of traditional press releases. Press releases were the traditional go-to channel used by public relations practitioners to share information with the media. Some...
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HootSuite: SEO Killer or a Hotel for Owls?
We are fans of HootSuite, the convenient, social media aggregation tool. We use HootSuite to scheduled posts in advance for the agency and for clients. HootSuite saves time publishing content to...
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Social Media Marketing: American Eagle’s Skinny Skinny Jeans Touches Millennials
Thanks to Twitter and Facebook, brand engagement is at an all time high. Some brands have dormant accounts, rarely posting anything, while others have been able to turn their brands into personal,...
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Social Media Marketing: Chipotle’s Method to Their Faux Hack Madness
Last Sunday, Chipotle’s twitter account, known for having one of the most social, appeared to have fallen prey to the works of a hacker. @ChipotleTweets released a stream of tweets that appeared to be...
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Social Media and September 11th: Small Memorials, Big Impact
Social media has allowed us to remember September 11th through not just major memorials, but small ones, that have just as much impact. Platforms ranging from Facebook to Twitter to Instagram provide...
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Social Media Marketing: What Brands Can Learn From “Mother Monster”
What could your brand do with 40 million followers on Twitter? What about 45 million? Celebrities such as Lady Gaga and Justin Bieber send out tweets daily to this amount of followers, while their...
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How Do You Use YouTube to advertise Your Business and Web site?
YouTube is unique than social media sites in general. It can be for chats, revealing details, information and framework, and many different things. At any time, you can observe what has our focus, and...
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